DATA THAT speaks,
dashboards that WORK
We’re flooded with information. Whoever turns information into something visual processes it faster — that’s what data visualization is about. Of course it can look good, but a visualization is a means: the form serves the message.
Unfortunately, visualizing is still too often the last step of a BI project — the neglected stepchild. While that’s exactly where the decision gets made. I flip that order: first the reader’s question, then the form, then the data. See three examples →
“Form follows function. A chart succeeds when the message lands at a single glance.”
AFTER ALBERTO CAIRO — THE FUNCTIONAL ART
THE SAME DATA, two stories
Revenue by region, second quarter
REVENUE BY REGION — Q2ALPHABETICAL · SEVEN COLORS · NO TARGET — WHERE SHOULD YOU LOOK?
PICK YOUR ENTRY
INFORM
The 9.5 practical tips as a one-hour presentation — optionally with a workshop on your own dashboard.
MORE →CREATE
Prefer to outsource it? I design and build your visualizations — or we work on it together, on the job.
SEE THE WORK →9.5 TIPS for clearer data
Drawn from the work of Tufte, Few, Cairo, and Kirk: see what commonly goes wrong and how to prevent it. Apply the rules and help your manager, team, or peers make better decisions. Read all the tips →
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